Rooms To Go
Digital Marketing Design
Project information
As one of the largest furniture retailers in the US, Rooms To Go relies heavily on marketing to their customers. Emails, in particular, are one of their highest performing marketing assets. Our challenge was to revamp existing emails by rethinking the strategy, modernizing the design, and beginning to create a uniformed system for future emails to follow. My role as creative lead required researching the email topics, concepting the content and UX within the emails, designing and executing the assets, and being the creative point of contact for the client. These email redesigns have and will continue to reach thousands of users.
My team and I concept, design, and execute other marketing assets for Rooms To Go across a variety of mediums, including animated video bumpers, social and user-generated content contests, in-store activations, and campaign look & feel, to name a few.
CRM email redesign for “Welcome,” “Thank You,” and “Abandon Cart.”
A closer look at the “Welcome” email.
Other various emails for the Rooms To Go CRM system.
All emails were designed with mobile in mind.
Other marketing materials and campaigns
Video Bumpers
The Labor Day Sale animated video bumper series was designed based on a client-established campaign look & feel. I brainstormed animation concepts and created storyboards, gave creative oversight to the video editor, and chose voiceover takes and music. Below is one of the final bumpers and a sample of storyboards.
User-generated content contest campaign
My team and I were tasked with creating a campaign name, concept, and visual identity for a UGC contest. This contest was advertised through a landing page, email series, and multiple social media posts. I designed the contest logo, look & feel, and applied these elements to the larger contest ecosystem.
Campaign design concepts
The client approached our team to create a look & feel for new store openings. The ask was to create a look that was celebratory, evergreen, and utilized store photography. I created the “Grand Opening” design with a simplistic approach, and designed campaign guidelines for future use.
