Salesforce Holiday Insights
Digital Experience Design
Project information
Each holiday season, Salesforce uses data collected from over one billion global shoppers to report on shopping forecasts and insights. This data helps inform their global brand and retail customers how to prepare their business for a successful year. We were tasked with creating a digital experience to display the data in an engaging, interactive, and digestible way. My role included brainstorming “the big idea,” making UX suggestions based on my creative vision, creating the look and feel, and executing the design from start to finish. I worked closely with developers in creating site animations, and ensuring the design was properly reflected in development.
Interactive animation concept - the floating elements change perspective following cursor movement.
Interactive graphs allow the user to explore data.
Mobile experience for the microsite was designed adaptively.
Salesforce-branded holiday objects created custom for the experience.